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How Alibaba Quietly Leads China's Digital Advertising Market

DATE POSTED:December 4, 2019

Many investors likely recognize Alibaba (NYSE: BABA) as the largest e-commerce and cloud company in China. However, it also leads China's digital advertising market with a 33% share of revenue in the first half of the year, according to consultancy firm R3.

ByteDance, the parent company of TikTok and Toutiao, ranked second with a 23% share, followed by Baidu (NASDAQ: BIDU) at 17% and Tencent (OTC: TCEHY) at 14%. Let's take a closer look at how Alibaba rose to the top of that market, and why it enjoys unique advantages against its advertising rivals.

Image source: Alibaba Group.

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